《外貿英語函電(第四版)》詳盡介紹當今外貿英語函電的新知識和流行趨勢,從交際原則出發,強調寫作過程中讀者的心理接受過程,突出外貿函電寫作特點—簡明完整、清楚正確禮貌并能為廣大讀者找到快速進行商務書面溝通的竅門。 本版教材保留和發揚了前三版本中的特色:在學習寫作的同時注重培養學生的分析創造能力和解決問題的能力,啟發學生思考而不是簡單的模仿。因此第四版在內容安排上,除了每個單元設置了學習任務、寫作技巧、關鍵詞語、范文分析、難點注釋、常用句型、技能訓練與練習,還增設了兩項:一是針對外貿函電中介詞常用搭配及其活躍的特點,系統梳理函電中常用介詞的用法;二是增設了 Skill Drilling 模塊——通過模擬的“技能訓練”或“案例分析討論”讓學生在做中學從而對商務書信的寫作得到有效的鞏固提高。
Chapter One Written Communication —An Overview
1. Parts of a Business Letter
2. Format of a Business Letter
3. Envelope Addressing
4. The Basic Principles of Business Letter-writing
5. Structuring Communications
6. E-mails
Skill Training & Exercises
Chapter Two Establishment of Business Relations
Sample Letters
Letter 1 Self-introduction
Letter 2 Transferring business relations
Letter 3 Request for establishment of business relations
Letter 4 The first touch
Letter 5 Credit inquiry
Letter 6 Favorable reply from the bank
Letter 7 Unfavorable reply from the bank
Preposition
Useful Sentences on Establishing Business Relations
Skill Training & Exercises
Chapter Three Inquiries and Replies
Sample Letters
Letter 1 Requesting for price lists and samples
Letter 2 The first inquiry
Letter 3 General inquiry
Letter 4 Specific inquiry
Letter 5 Tabulated inquiry
Preposition
Useful Sentences on Inquiries and Relations
Skill Training & Exercises
Chapter Four Making Quotations and Offers
Sample Letters
Letter 1 A reply to the general inquiry
Letter 2 A reply to the specific inquiry (making a firm offer)
Letter 3 Asking for pro forma invoice
Letter 4 A tabulated quotation
Letter 5 Making free offers
Preposition
Useful Sentences on Making Quotations and Offers
Skill Training & Exercises
Chapter Five Making Counteroffers and Declining Orders
Sample Letters
Letter 1 Making a counteroffer
Letter 2 A reply to the counteroffer
Letter 3 Acceptance of a counteroffer
Letter 4 Declining the counteroffer
Letter 5 Declining orders
Letter 6 Declining a duplicate order
Preposition
Useful Sentences on Making Counteroffers and Declining Orders
Skill Training & Exercises
Chapter Six Acceptance and Orders
Sample Letters
Letter 1 Accepting the offer and placing an order
Letter 2 Acknowledgement of an order
Letter 3 Placing a repeat order (a tabulated repeat order)
Letter 4 Sending a S/C with counter-signature
Letter 5 Confirming an order
Preposition
Useful Sentences on Acceptance and Orders
Skill Training & Exercises
Chapter Seven Terms of Payment
Sample Letters
Letter 1 Asking for easier payment
Letter 2 Unfavorable reply from the seller
Letter 3 Favorable reply from the seller
Letter 4 Asking for payment by D/A
Letter 5 Declining D/A payment
Letter 6 Asking for direct payment by the buyer
Letter 7 Agreeing to the proposal for direct payment
Preposition
Useful Sentences on Terms of Payment
Skill Training & Exercises
Chapter Eight Letter of Credit
Sample Letters
Letter 1 Urging establishment of an L/C
Letter 2 Advising of the establishment of an L/C
Letter 3 Asking for extension to the L/C
Letter 4 Asking for amendment to the L/C
Letter 5 Asking for amendment to the L/C
Preposition
Useful Sentences on Letter of Credit
Skill Training & Exercises
Chapter Nine Packing and Shipment
Sample Letters
Letter 1 Shipping marks
Letter 2 Shipping instruction
Letter 3 Shipping advice
Letter 4 Urging shipment
Letter 5 Asking for partial shipment
Letter 6 Inquiry for container shipping service
Preposition
Useful Sentences on Packing and Shipment
Skill Training & Exercises
Chapter Ten Insurance
Sample Letters
Letter 1 Taking out an open policy
Letter 2 Requesting for covering insurance
Letter 3 Effecting insurance for the buyer
Letter 4 Asking the recipient to cancel breakage risk
Letter 5 Insurance company writes to the insured
Letter 6 Asking to cover insurance
Letter 7 Arranging insurance
Preposition
Useful Sentences on Insurance
Skill Training & Exercises
Chapter Eleven Complaints and Claims
Sample Letters
Letter 1 Complaint of improper packing
Letter 2 Settlement of improper packing
Letter 3 Complaint for delayed shipment
Letter 4 Settlement of the delay
Letter 5 Claim for short weight
Letter 6 Settlement of the claim
Letter 7 Complaining about wrongly delivered goods
Letter 8 Settlement of wrong delivery
Preposition
Useful Sentences on Complaints and Claims
Skill Training & Exercises
Chapter Twelve Agency
Sample Letters
Letter 1 Applications for sole agency
Letter 3 Offer to act as buying agents for importer
Letter 4 Manufacturer’s confirmation of agency terms
Preposition
Useful Sentences on Agency
Skill Training & Exercises
Appendix 1 Contract 合同
Appendix 2 SWIFT 信用證
Appendix 3 Invoice and Certificate 發票及單據
Appendix 4 Maritime Port 海運港口
Appendix 5 Airport (Airdrome) 世界主要航空港(站)(機場)
Appendix 6 Useful Phrases and Expressions
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