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外貿英語函電(第四版)

  • 作者:徐美榮、連曉麗 主編
  • 叢書名:新世界全國高職高專院校規劃教材·商務英語專業
  • 版次/印次:4/1
  • ISBN:9787566320971
  • 出版社:
  • 出版時間:2019.10
  • 開本:185mmx260mm
  • 字數:358千字
定價¥36.00會員價¥32.40

每單第一本書運費10元,之后每本書累加5元 (一次性購買滿100元即免運費)

  • 介紹/前言
  • 目錄

       《外貿英語函電(第四版)》詳盡介紹當今外貿英語函電的新知識和流行趨勢,從交際原則出發,強調寫作過程中讀者的心理接受過程,突出外貿函電寫作特點—簡明完整、清楚正確禮貌并能為廣大讀者找到快速進行商務書面溝通的竅門。 本版教材保留和發揚了前三版本中的特色:在學習寫作的同時注重培養學生的分析創造能力和解決問題的能力,啟發學生思考而不是簡單的模仿。因此第四版在內容安排上,除了每個單元設置了學習任務、寫作技巧、關鍵詞語、范文分析、難點注釋、常用句型、技能訓練與練習,還增設了兩項:一是針對外貿函電中介詞常用搭配及其活躍的特點,系統梳理函電中常用介詞的用法;二是增設了 Skill Drilling 模塊——通過模擬的“技能訓練”或“案例分析討論”讓學生在做中學從而對商務書信的寫作得到有效的鞏固提高。

Chapter One Written Communication —An Overview
  1. Parts of a Business Letter
  2. Format of a Business Letter
  3. Envelope Addressing
  4. The Basic Principles of Business Letter-writing
  5. Structuring Communications
  6. E-mails
  Skill Training & Exercises
Chapter Two Establishment of Business Relations
  Sample Letters
    Letter 1 Self-introduction
    Letter 2 Transferring business relations
    Letter 3 Request for establishment of business relations
    Letter 4 The first touch
    Letter 5 Credit inquiry
    Letter 6 Favorable reply from the bank
    Letter 7 Unfavorable reply from the bank
  Preposition
  Useful Sentences on Establishing Business Relations
  Skill Training & Exercises
Chapter Three Inquiries and Replies
  Sample Letters
    Letter 1 Requesting for price lists and samples
    Letter 2 The first inquiry
    Letter 3 General inquiry
    Letter 4 Specific inquiry
    Letter 5 Tabulated inquiry
  Preposition
  Useful Sentences on Inquiries and Relations
  Skill Training & Exercises
Chapter Four Making Quotations and Offers
  Sample Letters
    Letter 1 A reply to the general inquiry
    Letter 2 A reply to the specific inquiry (making a firm offer)
    Letter 3 Asking for pro forma invoice
    Letter 4 A tabulated quotation
    Letter 5 Making free offers
  Preposition
  Useful Sentences on Making Quotations and Offers
  Skill Training & Exercises
Chapter Five Making Counteroffers and Declining Orders
  Sample Letters
    Letter 1 Making a counteroffer
    Letter 2 A reply to the counteroffer
    Letter 3 Acceptance of a counteroffer
    Letter 4 Declining the counteroffer
    Letter 5 Declining orders
    Letter 6 Declining a duplicate order
  Preposition
  Useful Sentences on Making Counteroffers and Declining Orders
  Skill Training & Exercises
Chapter Six Acceptance and Orders
  Sample Letters
    Letter 1 Accepting the offer and placing an order
    Letter 2 Acknowledgement of an order
    Letter 3 Placing a repeat order (a tabulated repeat order) 
    Letter 4 Sending a S/C with counter-signature
    Letter 5 Confirming an order
  Preposition
  Useful Sentences on Acceptance and Orders
  Skill Training & Exercises
Chapter Seven Terms of Payment
  Sample Letters
    Letter 1 Asking for easier payment
    Letter 2 Unfavorable reply from the seller
    Letter 3 Favorable reply from the seller
    Letter 4 Asking for payment by D/A
    Letter 5 Declining D/A payment
    Letter 6 Asking for direct payment by the buyer
    Letter 7 Agreeing to the proposal for direct payment
  Preposition
  Useful Sentences on Terms of Payment
  Skill Training & Exercises
Chapter Eight Letter of Credit
  Sample Letters
    Letter 1 Urging establishment of an L/C
    Letter 2 Advising of the establishment of an L/C
    Letter 3 Asking for extension to the L/C
    Letter 4 Asking for amendment to the L/C
    Letter 5 Asking for amendment to the L/C
  Preposition
  Useful Sentences on Letter of Credit
  Skill Training & Exercises
Chapter Nine Packing and Shipment
  Sample Letters
    Letter 1 Shipping marks
    Letter 2 Shipping instruction
    Letter 3 Shipping advice
    Letter 4 Urging shipment
    Letter 5 Asking for partial shipment
    Letter 6 Inquiry for container shipping service
  Preposition
  Useful Sentences on Packing and Shipment
  Skill Training & Exercises
Chapter Ten Insurance
  Sample Letters
    Letter 1 Taking out an open policy
    Letter 2 Requesting for covering insurance
    Letter 3 Effecting insurance for the buyer
    Letter 4 Asking the recipient to cancel breakage risk
    Letter 5 Insurance company writes to the insured
    Letter 6 Asking to cover insurance
    Letter 7 Arranging insurance
  Preposition
  Useful Sentences on Insurance
  Skill Training & Exercises
Chapter Eleven Complaints and Claims
  Sample Letters
    Letter 1 Complaint of improper packing
    Letter 2 Settlement of improper packing
    Letter 3 Complaint for delayed shipment
    Letter 4 Settlement of the delay
    Letter 5 Claim for short weight
    Letter 6 Settlement of the claim
    Letter 7 Complaining about wrongly delivered goods
    Letter 8 Settlement of wrong delivery
  Preposition
  Useful Sentences on Complaints and Claims
  Skill Training & Exercises
Chapter Twelve Agency
  Sample Letters
    Letter 1 Applications for sole agency
    Letter 3 Offer to act as buying agents for importer
    Letter 4 Manufacturer’s confirmation of agency terms
  Preposition
  Useful Sentences on Agency
  Skill Training & Exercises
Appendix 1 Contract 合同
Appendix 2 SWIFT 信用證
Appendix 3 Invoice and Certificate 發票及單據
Appendix 4 Maritime Port 海運港口
Appendix 5 Airport (Airdrome) 世界主要航空港(站)(機場)
Appendix 6 Useful Phrases and Expressions
參考文獻

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