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會展英語教程(第二版)

  • 作者:孟廣君 主編
  • 叢書名:全國應用型本科商務英語系列規劃教材
  • 版次/印次:2/1
  • ISBN:9787566320995
  • 出版社:
  • 出版時間:2019.11
  • 開本:185mmx260mm
  • 字數:312千字
定價¥35.00會員價¥31.50

每單第一本書運費10元,之后每本書累加5元 (一次性購買滿100元即免運費)

  • 介紹/前言
  • 目錄

       會展有狹義和廣義之說。狹義的會展指展覽,廣義的會展包括會議和展覽,更廣義的會展包括會議、展覽、節事活動和獎勵旅游(即MICE-Meeting,Incentive Travel,Convention,Exhibition)。本書討論的是廣義的會展即會議和展覽。《會展英語教程(第二版)》是專為普通高校會展專業和旅游專業課程教學編寫的,也可供會展工作人員、管理人員和會展組織策劃人員學習使用。本書共16單元,內容涉及從選址到展后評估的多個會議和展覽方面;每單元設有三大部分,包括專業閱讀、翻譯詳解、聽力及詞匯練習等內容。

Unit One China and the World Expo
Unit Two Types of Meetings
Unit Three The Organizational Structure of the Hospitality Industry
Unit Four Associations as the Meeting-holding Entities
Unit Five Corporations as Meeting-holding Entities
Unit Six Entities that Help Organize Gatherings
Unit Seven Considerations in Planning the Show
Unit Eight Exhibitions from Exhibitors’ Perspective
Unit Nine Event Initial Planning
Unit Ten Site Selection
Unit Eleven Some Considerations in Providing a Safe Venue
Unit Twelve The Five Ps of Event Marketing
Unit Thirteen Exhibiting Abroad
Unit Fourteen Organizing and Hosting International Events
Unit Fifteen Post-convention Review
Unit Sixteen The Main International MICE Organizations
會展英語詞匯
Scripts for Listening Materials
References

乐发IV