本書通過對英語國家較為典型的主流文化現象進行描述、闡釋和討論，培養學生對目的語文化的興趣和理解力，進而使學生主動觀察、分析、對比、評價文化及文化差異現象，較為客觀、系統、全面地認識英語國家的文化，以有效拓寬學生的國際視野，提高學生的跨文化交際意識，培養學生的跨文化交際能力。本次修訂更加注重以強調教學與實際應用相結合，突出實用與培養技能為原則。
Chapter 1 Culture, Communication & Intercultural Communication
I. Culture
II. Communication
III. Intercultural Communication
IV. Intercultural Business Communication
Chapter 2 Verbal Communication
I. Verbal Communication
II. Oral Communication
III. Written Communication
Chapter 3 Nonverbal Communication
I. Introduction to Nonverbal Communication
II. Body Language (Kinesics)
III. Eye Contact
IV. Body Touch
V. Paralanguage
VI. Spatial Language
VII. Temporal Language
Chapter 4 Cultural Values
I. Definition of Values
II. Kluckhohn and Strodtbeck’s Value Orientations
III. Hofstede’s Dimensions of Cultural Values
IV. Comparison between Hofstede Scheme and Kluckhohn and Strodtbeck’s Scheme
V. Hall’s High-context and Low-context Orientation
Chapter 5 Culture Shock in Intercultural Communication
I. Definition & Causes of Culture Shock
II. Stages of Culture Shock
III. Symptoms of Culture Shock
IV. Strategies for Managing Culture Shock
Chapter 6 Business Etiquette & Social Customs
I. Introductions and Greetings
II. Social Etiquette
III. The 10 Basics of Business Etiquette
IV. Dressing Rules
V. Social Customs
VI. Humor, Superstitions and Taboos
VII. Etiquette of Other Countries
Chapter 7 Intercultural Business Negotiation
I. Definition of Negotiation
II. Framework for Intercultural Negotiation
III. Intercultural Negotiation Styles
IV. Phases of Negotiation
V. Cultural Variables in Business Negotiation
VI. Intercultural Negotiation Guidelines
Chapter 8 Intercultural Market Communication
I. Intercultural Brand Marketing
II. Intercultural Advertising
III. Cultural Factors Affecting Marketing and Advertising
Keys to the Exercises
Bibliography