Chapter One  Cross-cultural Business Communications
  Learning Objectives
  跨文化導讀: Dimensionalizing Cultures: The Hofstede Model in Context
  案例分析
  Case 1-1: A German Executive Meets an American Executive
  Case 1-2: An American Executive in Germany
  Case 1-3: A Hong Kong Exporter Meets an American Buyer
  Case 1-4: An American Manager Oversees Production in Mexico
  Case 1-5: An American Marketing Development Manager Meets His Italian Team
  Case 1-6: American Managers Communicate with Thai Managers
  Case 1-7: A British Businessman Meets His Saudi Partner
  Case 1-8: An American Businessman in Mexico
  Case 1-9: An American Production Manager in Mexico
  Case 1-10: A Finnish Company Cooperates with an Italian One
  Case 1-11: An American Businessman in Saudi Arabia
  Case 1-12: An American Engineer in Uruguay
  Case 1-13: An American Businessman Sets up a Buying Office in India
Chapter Two  Cross-cultural Management
  Learning Objectives
  跨文化導讀: Cross-cultural Management: Issues to Be Faced
  案例分析
  Case 2-1: Walmart Stumbled on the Road to China
  Case 2-2: Best Buy’s Overseas Strategy Is Failing in China
  Case 2-3: Tesco’s Expansion into China Failed
  Case 2-4: Home Depot’s Retreat from China
  Case 2-5: An American Marketing Manager Heads up His Mexican Team
  Case 2-6: IKEA Management Faces Challenges in France
  Case 2-7: Japanese Job Training vs American Job Training
  Case 2-8: eBay’s Failure in China
  Case 2-9: An American Managing Director Experiences Problems in Japan
  Case 2-10: Walmart’s Failure in Germany
  Case 2-11: Walmart Is Struggling in Japan
Chapter Three  Cross-cultural Marketing
  Learning Objectives
  跨文化導讀: The Role of Culture in Global Marketing
  案例分析
  Case 3-1: McDonald’s Success in France
  Case 3-2: McDonald’s Adapts to Have a Strong Holding in India
  Case 3-3: Shanghai Disney Resort Incorporates Chinese Cultural Elements
  Case 3-4: Coca-Cola Is Targeting China’s Teens
  Case 3-5: Mars Adapts to Lead in Chocolate Market in China
  Case 3-6: L’Oréal Adapts to Grow Market Share in India
  Case 3-7: IKEA Adapts to Become America’s Furniture-selling Powerhouse
  Case 3-8: IKEA’s Expansion in China
  Case 3-9: Pizza Hut Struggles in China
  Case 3-10: American Burger Chain White Castle Taps China’s Growing Market
  Case 3-11: Starbucks’ Success Story in China
  Case 3-12: Mattel’s Flagship Barbie Store Failed in China
  Case 3-13: KFC’s Success in China
Chapter Four  Cross-cultural Negotiation
  Learning Objectives
  跨文化導讀: Ten Ways that Culture Affects Negotiating Style
  案例分析
  Case 4-1: A Canadian Importer Negotiates with a Chinese Manufacturer
  Case 4-2: An American Company Negotiates with a Japanese Firm
  Case 4-3: An American Company Negotiates with a Chinese Company
  Case 4-4: A Mexican Importer Negotiates with a Danish Manufacturing Company
  Case 4-5: A Canadian Firm Negotiates with an Egyptian Company
  Case 4-6: A Canadian Manufacturer Negotiates with a Chinese Company
Chapter Five  Cross-cultural Conflict Management
  Learning Objectives
  跨文化導讀: Cross-cultural Conflict
  案例分析
  Case 5-1: Cultural Clash in Ohio Plant
  Case 5-2: Nike Ad Campaign Provokes Dispute in China
  Case 5-3: Swiss Manager and Egyptian Employees
  Case 5-4: American Businessmen Meet Taiwanese
  Case 5-5: American Management Encounters Resistance from Chinese Employee
  Case 5-6: The IKEA Way Resisted by American Employees
Chapter Six  Corporate Culture Integration
  Learning Objectives
  跨文化導讀: Organizational Culture
  案例分析
  Case 6-1: Lenovo-IBM: Integrating Cultures
  Case 6-2: Failure of TCL-Alcatel Joint Venture
  Case 6-3: Daimler-Chrysler Merger Failure
  Case 6-4: Renault-Nissan Alliance