本次修訂,在第三版框架基礎上,充實新知識,完善新內容,體現與時俱進,使之與時代同步。體系編排上,仍然按外貿進出口流程這一主線進行編寫,突出以一筆真實業務為基礎,縱向貫穿相關章節;同時融入多種場景項下的信函等內容,體現了外貿活動橫向上的多樣性和在教學上的全方位展現。以國際商務活動為中心,展示如何處理實際交易環節中出現的各類問題,引進企業實際工作案例,以箱包為主題產品,基于工作導向,內容涵蓋了確立業務關系、詢盤、報盤與還盤、包裝與裝運、下訂單與簽訂合同、付款、產品糾紛處理等細節。讓學生“在看中學”,深刻體會并掌握具體工作環節中所要求的知識和技能,之后結合實訓練習,讓學生“在做中學”,有效地將知識轉化為專業性的技能技巧。對課文的語言進一步凝練,對部分表達法進行去繁從簡,使其明了順暢。符合快節奏時代信息處理的高效性與簡約性。出于難度和課堂可操作性考慮,本次修訂時刪除和替換了部分練習,進一步豐富了練習題型,以提高學生的學習興趣。
Chapter I Layout and Transmission of a Business Letter
Composition of a Business Letter 商務信函的構成
Layout of a Business Letter 商務信函的格式
Envelope Addressing 信封的寫法
E-mail 電子郵件
Professional Advice
Chapter II Establishment of Business Relations
Lesson One Attempt to Establish Business Relations with the Buyer
Lesson Two On-line Promotional Letter
Lesson Three Request for Credit Information
(A) Importer Writes to Exporter
(B) A Reply to the Above
Additional Specimens
Sample 1 Contacting the Clients after Meeting in the Fair 聯系展會見過面的客戶
Sample 2 Contacting the Past Buyer 與過去有業務關系的買家聯絡
Sample 3 Selling More to a Regular Buyer 向長期合作買家推銷新產品
Sample 4 Credit Enquiry 信用調查
Skill Training for the Establishment of Business Relations
Useful Expressions for Chapter II
Professional Advice
Chapter III Enquiries and Replies
Lesson Four
(A) A General Enquiry
(B) A Reply to the Above
Lesson Five A Specific Enquiry
Additional Specimens
Sample 1 Ready to Offer a Sample, but Require Payment for Shipping 提供樣品,但運費對方支付
Sample 2 Declining a Buyer’s Request 拒絕買家的要求
Sample 3 Refusing to Send the Full Range of Samples 拒絕寄送全套樣品
Skill Training for Enquiries and Replies
Useful Expressions for Chapter III
Professional Advice
Chapter IV Offers, Counter-Offers and Counter-Counter Offers
Lesson Six A Non-Firm Offer
Lesson Seven A Counter-Offer
Lesson Eight A Counter-Counter Offer
Additional Specimens
Sample 1 A Firm Offer 賣方報實盤
Sample 2 Explaining the Price Increase when Making an Offer to an Old Customer 報價給老客戶時說明漲價原因
Sample 3 Making a Counter-Offer on Reduction of Minimum Quantity 買方還盤要求降低起訂量
Sample 4 Making a Counter-Offer on Delivery Date 買方要求提前交貨
Sample 5 Refusing a Counter-Offer 拒絕還盤
Skill Training for Offers, Counter-Offers and Counter-Counter Offers
Useful Expressions for Chapter IV
Professional Advice
Chapter V Conclusion of Business
Lesson Nine Placing an Order
Lesson Ten
(A) Sending a Contract
(B) Sending a Copy of Contract with Countersignature
Lesson Eleven
(A) Placing a Repeat Order
(B) Declining a Repeat Order
Additional Specimens
Sample 1 How to Deal with the Changing of Orders 如何處理訂單變更
Sample 2 Not Being Able to Supply the Whole Lot 不能全數供貨
Sample 3 Canceling the Order 取消訂單
Skill Training for Conclusion of Business
Useful Expressions for Chapter V
Professional Advice
Chapter VI Payment
Lesson Twelve
(A) Asking for D/P
(B) Declining D/P
Lesson Thirteen
(A) Modifying Terms of Payment
(B) Agreeing to the Above Proposal
Lesson Fourteen Answering the Request for Payment by D/A
Additional Specimens
Sample 1 Asking for Delay Payment 進口商申請延遲付款
Sample 2 Replying to a Proposal to Pay by a 30-day L/C 出口商同意采用30天遠期信用證付款
Sample 3 Final Settlement 要求決算未清款項
Skill Training for Payment
Useful Expressions for Chapter VI
Professional Advice
Chapter VII Establishment of L/C and Amendment
Lesson Fifteen
(A) Urging Establishment of L/C
(B) A Reply to the Above
Lesson Sixteen Asking for the Extension of L/C
Lesson Seventeen Asking for L/C Amendment
Additional Specimens
Sample L/C Amendment 信用證修改
Skill Training for Establishment of L/C and Amendment
Useful Expressions for Chapter VII
Professional Advice
Chapter VIII Packing
Lesson Eighteen Packing Requirements
Lesson Nineteen Packing Arrangement
Lesson Twenty Shipping Marks
Additional Specimens
Sample 1 Improving Packing for Future Dealings 為未來的交易改進包裝
Sample 2 Inner Packing 內包裝
Sample 3 Outer Packing 外包裝
Skill Training for Packing
Useful Expressions for Chapter VIII
Professional Advice
Chapter IX Shipment
Lesson Twenty-One
(A) Urging Shipment
(B) Reply to Urging Shipment
Lesson Twenty-Two
(A) Asking for Partial Shipment and Transshipment
(B) Reply to the Above
Lesson Twenty-Three Shipping Advice
Additional Specimens
Sample 1 Providing the Information on the Container Service 提供集裝箱服務信息
Sample 2 A Reply to the Container Service 對集裝箱服務的回復
Skill Training for Shipment
Useful Expressions for Chapter IX
Professional Advice
Chapter X Insurance
Lesson Twenty-Four Asking for CFR Terms
Lesson Twenty-Five
(A) Asking the Seller to Cover Insurance
(B) Reply to the Insurance Request
Lesson Twenty-Six Insurance Clause
Additional Specimens
Sample 1 Insurance Claim 保險索賠
Sample 2 Insurance Premium 保險費
Skill Training for Insurance
Useful Expressions for Chapter X
Professional Advice
Chapter XI Complaints and Claims
Lesson Twenty-Seven Complaint of Late Delivery
Lesson Twenty-Eight
(A) Importer’s Claim for Inferior Quality
(B) Reply to the Claim for Inferior Quality
Lesson Twenty-Nine
(A) Importer’s Claim for Improper Packing
(B) Declining the Claim
Additional Specimens
Sample 1 Claim for Short Weight 短重索賠
Sample 2 Complaint of Wrong Goods Delivery 投訴發錯貨物
Skill Training for Complaints and Claims
Useful Expressions for Chapter XI
Professional Advice
Chapter XII Agency
Lesson Thirty
(A) Asking for Sole Agency
(B) An Unfavorable Reply
Lesson Thirty-One A Favorable Reply to the Request for Sole Agency
Additional Specimens
Sample 1 Looking for a New Agent 尋找新代理
Sample 2 Reply to the Request of Agent 尋求代理的回復
Skill Training for Agency
Useful Expressions for Chapter XII
Professional Advice
Appendixes
1. Quotation
2. Commercial Invoice
3. Packing List
4. Bill of Lading
5. Insurance Electronic Policy
6. Certificate of Origin
References