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國際商務英語函電(第四版)

  • 作者:洪菁、陳淑霞 主編
  • 叢書名:21世紀高職高專新概念(財經類)系列教材
  • 版次/印次:4/1
  • ISBN:9787566321756
  • 出版社:
  • 出版時間:2020.7
  • 開本:185mmx260mm
  • 字數:356千字
定價¥49.00會員價¥44.10

每單第一本書運費10元,之后每本書累加5元 (一次性購買滿100元即免運費)

  • 介紹/前言
  • 目錄

       本次修訂,在第三版框架基礎上,充實新知識,完善新內容,體現與時俱進,使之與時代同步。體系編排上,仍然按外貿進出口流程這一主線進行編寫,突出以一筆真實業務為基礎,縱向貫穿相關章節;同時融入多種場景項下的信函等內容,體現了外貿活動橫向上的多樣性和在教學上的全方位展現。以國際商務活動為中心,展示如何處理實際交易環節中出現的各類問題,引進企業實際工作案例,以箱包為主題產品,基于工作導向,內容涵蓋了確立業務關系、詢盤、報盤與還盤、包裝與裝運、下訂單與簽訂合同、付款、產品糾紛處理等細節。讓學生“在看中學”,深刻體會并掌握具體工作環節中所要求的知識和技能,之后結合實訓練習,讓學生“在做中學”,有效地將知識轉化為專業性的技能技巧。對課文的語言進一步凝練,對部分表達法進行去繁從簡,使其明了順暢。符合快節奏時代信息處理的高效性與簡約性。出于難度和課堂可操作性考慮,本次修訂時刪除和替換了部分練習,進一步豐富了練習題型,以提高學生的學習興趣。

Chapter I Layout and Transmission of a Business Letter
  Composition of a Business Letter 商務信函的構成
  Layout of a Business Letter 商務信函的格式
  Envelope Addressing 信封的寫法
  E-mail 電子郵件
  Professional Advice
Chapter II Establishment of Business Relations
  Lesson One Attempt to Establish Business Relations with the Buyer
  Lesson Two On-line Promotional Letter
  Lesson Three Request for Credit Information
    (A) Importer Writes to Exporter
    (B) A Reply to the Above
  Additional Specimens
    Sample 1 Contacting the Clients after Meeting in the Fair 聯系展會見過面的客戶
    Sample 2 Contacting the Past Buyer 與過去有業務關系的買家聯絡
    Sample 3 Selling More to a Regular Buyer 向長期合作買家推銷新產品
    Sample 4 Credit Enquiry 信用調查
  Skill Training for the Establishment of Business Relations
  Useful Expressions for Chapter II
  Professional Advice
Chapter III Enquiries and Replies
  Lesson Four 
    (A) A General Enquiry
    (B) A Reply to the Above
  Lesson Five A Specific Enquiry
  Additional Specimens
    Sample 1  Ready to Offer a Sample, but Require Payment for Shipping 提供樣品,但運費對方支付
    Sample 2  Declining a Buyer’s Request 拒絕買家的要求
    Sample 3  Refusing to Send the Full Range of Samples 拒絕寄送全套樣品
  Skill Training for Enquiries and Replies
  Useful Expressions for Chapter III
  Professional Advice
Chapter IV Offers, Counter-Offers and Counter-Counter Offers
  Lesson Six A Non-Firm Offer
  Lesson Seven A Counter-Offer
  Lesson Eight A Counter-Counter Offer
  Additional Specimens
    Sample 1  A Firm Offer 賣方報實盤
    Sample 2  Explaining the Price Increase when Making an Offer to an Old Customer 報價給老客戶時說明漲價原因
    Sample 3  Making a Counter-Offer on Reduction of Minimum Quantity 買方還盤要求降低起訂量
    Sample 4  Making a Counter-Offer on Delivery Date 買方要求提前交貨
    Sample 5  Refusing a Counter-Offer 拒絕還盤
  Skill Training for Offers, Counter-Offers and Counter-Counter Offers
  Useful Expressions for Chapter IV
  Professional Advice
Chapter V Conclusion of Business
  Lesson Nine Placing an Order
  Lesson Ten 
    (A) Sending a Contract
    (B) Sending a Copy of Contract with Countersignature
  Lesson Eleven 
    (A) Placing a Repeat Order
    (B) Declining a Repeat Order
  Additional Specimens
    Sample 1  How to Deal with the Changing of Orders 如何處理訂單變更
    Sample 2  Not Being Able to Supply the Whole Lot 不能全數供貨
    Sample 3  Canceling the Order 取消訂單
  Skill Training for Conclusion of Business
  Useful Expressions for Chapter V
  Professional Advice
Chapter VI Payment
  Lesson Twelve 
    (A) Asking for D/P
    (B) Declining D/P
  Lesson Thirteen 
    (A) Modifying Terms of Payment
    (B) Agreeing to the Above Proposal
  Lesson Fourteen Answering the Request for Payment by D/A
  Additional Specimens
    Sample 1  Asking for Delay Payment 進口商申請延遲付款
    Sample 2  Replying to a Proposal to Pay by a 30-day L/C 出口商同意采用30天遠期信用證付款
    Sample 3  Final Settlement 要求決算未清款項
  Skill Training for Payment
  Useful Expressions for Chapter VI
  Professional Advice
Chapter VII Establishment of L/C and Amendment
  Lesson Fifteen 
    (A) Urging Establishment of L/C
    (B) A Reply to the Above
  Lesson Sixteen Asking for the Extension of L/C
  Lesson Seventeen Asking for L/C Amendment
  Additional Specimens
    Sample  L/C Amendment 信用證修改
  Skill Training for Establishment of L/C and Amendment
  Useful Expressions for Chapter VII
  Professional Advice
Chapter VIII Packing
  Lesson Eighteen Packing Requirements
  Lesson Nineteen Packing Arrangement
  Lesson Twenty Shipping Marks
  Additional Specimens
    Sample 1  Improving Packing for Future Dealings 為未來的交易改進包裝
    Sample 2  Inner Packing 內包裝
    Sample 3  Outer Packing 外包裝
  Skill Training for Packing
  Useful Expressions for Chapter VIII
  Professional Advice
Chapter IX Shipment
  Lesson Twenty-One 
    (A) Urging Shipment
    (B) Reply to Urging Shipment
  Lesson Twenty-Two 
    (A) Asking for Partial Shipment and Transshipment
    (B) Reply to the Above
  Lesson Twenty-Three Shipping Advice
  Additional Specimens
    Sample 1 Providing the Information on the Container Service 提供集裝箱服務信息
    Sample 2 A Reply to the Container Service 對集裝箱服務的回復
  Skill Training for Shipment
  Useful Expressions for Chapter IX
  Professional Advice
Chapter X Insurance
  Lesson Twenty-Four Asking for CFR Terms
  Lesson Twenty-Five 
    (A) Asking the Seller to Cover Insurance
    (B) Reply to the Insurance Request
  Lesson Twenty-Six Insurance Clause
  Additional Specimens
    Sample 1 Insurance Claim 保險索賠
    Sample 2 Insurance Premium 保險費
  Skill Training for Insurance
  Useful Expressions for Chapter X
  Professional Advice
Chapter XI Complaints and Claims
  Lesson Twenty-Seven Complaint of Late Delivery
  Lesson Twenty-Eight 
    (A) Importer’s Claim for Inferior Quality
    (B) Reply to the Claim for Inferior Quality
  Lesson Twenty-Nine
    (A) Importer’s Claim for Improper Packing
    (B) Declining the Claim
  Additional Specimens
    Sample 1 Claim for Short Weight 短重索賠
    Sample 2 Complaint of Wrong Goods Delivery 投訴發錯貨物
  Skill Training for Complaints and Claims
  Useful Expressions for Chapter XI
  Professional Advice
Chapter XII Agency
  Lesson Thirty 
    (A) Asking for Sole Agency
    (B) An Unfavorable Reply
  Lesson Thirty-One A Favorable Reply to the Request for Sole Agency
  Additional Specimens
    Sample 1 Looking for a New Agent 尋找新代理
    Sample 2 Reply to the Request of Agent 尋求代理的回復
  Skill Training for Agency
  Useful Expressions for Chapter XII
  Professional Advice
Appendixes
  1. Quotation
  2. Commercial Invoice
  3. Packing List
  4. Bill of Lading
  5. Insurance Electronic Policy
  6. Certificate of Origin
References

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