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商務英語函電

  • 作者:張啟途、郭艷利 主編
  • 叢書名:全國高等院校基于工作過程的校企合作系列教材
  • 版次/印次:1/1
  • ISBN:9787566322500
  • 出版社:
  • 出版時間:2021.3
  • 開本:185mm×260mm
  • 字數:300千字
定價¥42.00會員價¥37.80

每單第一本書運費10元,之后每本書累加5元 (一次性購買滿100元即免運費)

  • 介紹/前言
  • 目錄

       主編張啟途主持的國家在線開放課程外貿基礎-函電與單證,急需配套教材滿足日益增長的學習者使用。目前已在智慧樹平臺運行5學期,有73所本專科院校,1.88萬人選修,學習人數逐學期穩定增長。
       原教材《外貿交際英語》(2013年本社出版),因涉及大量電子商務知識,內容已陳舊,需要及時更新補充新內容。根據高職專業實際課程設置需要,根據市場需要,根據教學應用要求和實際教材內容需要,教材需重新整合,進行重構修改。教材的名稱更改為《商務英語函電》更合理,也更符合教材選取需要。
       本教材是隨“商務英語函電”課程改革發展中的應用教材。“商務英語函電”是2008年山東省級精品課程,2016年山東省精品資源共享課程。課程出版后,將是國家在線開放課程《外貿基礎-函電與單證》的應用教材。

Scene 1 Work Cognition
  Basic Knowledge
  Work Background
  Section 1 Writing
            Basics about E-mails
  Section 2 Speaking
            Interview for a Job
  Section 3 Real Practice
            Practical Skills: Register an E-mail Account
            Task of Practice: Sending an E-mail
  Exercises
Scene 2 Getting Customers
  Basic Knowledge
  Work Background
  Section 1 Writing
            Establishing Business Relationships
            Invitation to Trade Fairs
            Sales Promotion
  Section 2 Speaking
            Invitation to Canton Fair
  Section 3 Real Practice
            Practical Skills: How to Search Buyers on Alibaba?
            Task of Practice: Search Buyers on Alibaba.com by Keywords
  Exercises
Scene 3 Talking about the Price
  Basic Knowledge
  Work Background
  Section 1 Writing
            General Inquiry
            Specific Inquiry
            Offer
            Counter Offer
            Counter-counter Offer
            Acceptance and Order
  Section 2 Speaking
            Talking Price of QQ Kite
  Section 3 Real Practice
            Practical Skills: How to Post New Product on Alibaba.com?
            Task of Practice: Make Offers Based on FOB, CFR, CIF Terms
  Exercises
Scene 4 Talking about the Payment
  Basic Knowledge
  Work Background
  Section 1 Writing
            Urging Establishment of L/C
            Amendments to the L/C
            Extension of L/C
  Section 2 Speaking
            Talking about the Payment
  Section 3 Real Practice
            Practical Skills: Work Steps of the L/C
            Task of Practice: Check the L/C against Risks
  Exercises
Scene 5 Talking about the Shipment
  Basic Knowledge
  Work Background
  Section 1 Writing
            Mode of Transportation
            Date of Shipment
            Asking to Allow Partial Shipment
  Section 2 Speaking
            Talking about Shipment
  Section 3 Real Practice
            Practical Skills: Work Steps in Shipment Period
            Task of Practice: Prepare a Bill of Lading
  Exercises
Scene 6 Talking about the Packing
  Basic Knowledge
  Work Background
  Section 1 Writing
            About the Way of Packing
            Packing of Powder Goods
            Packing of Fragile Goods
  Section 2 Speaking
            Talking about the Silk Garment Packing
  Section 3 Real Practice
            Practical Skills: Online Calling Tool: Skype
            Task of Practice: Prepare a Packing List
  Exercises
Scene 7 Talking about the Insurance
  Basic Knowledge
  Work Background
  Section 1 Writing
            Asking for FPA Insurance
            Asking for All Risks and War Risks
            Asking for Amendment to Insurance Term in the L/C
  Section 2 Speaking
            Talking about Insurance
  Section 3 Real Practice
            Practical Skills: Get Clients from Google Pictures
            Task of Practice: Prepare an Insurance Policy
  Exercises
Scene 8 Signing the Contract
  Basic Knowledge
  Work Background
  Section 1 Writing
            Drafting the Contract
            Reply to Drafting the Contract
  Section 2 Speaking
            Signing the Contract
  Section 3 Sample Contract
  Section 4 Real Practice
            Practical Skills: B2B Websites Introduction
            Task of Practice: Draft and Amend the Contract
  Exercises
Scene 9 Talking about Claims
  Basic Knowledge
  Work Background
  Section 1 Writing
            Claim for Bad Quality
            Claim for Short Weight Delivery
            Claim for Bad Packing
  Section 2 Speaking
            Talking about Claims
  Section 3 Real Practice
            Practical Skills: Understand the Trade Steps
            Task of Practice: Analyze the Case of Claim
  Exercises
Key to Exercises
References

乐发IV