主編張啟途主持的國家在線開放課程外貿基礎-函電與單證,急需配套教材滿足日益增長的學習者使用。目前已在智慧樹平臺運行5學期,有73所本專科院校,1.88萬人選修,學習人數逐學期穩定增長。
原教材《外貿交際英語》(2013年本社出版),因涉及大量電子商務知識,內容已陳舊,需要及時更新補充新內容。根據高職專業實際課程設置需要,根據市場需要,根據教學應用要求和實際教材內容需要,教材需重新整合,進行重構修改。教材的名稱更改為《商務英語函電》更合理,也更符合教材選取需要。
本教材是隨“商務英語函電”課程改革發展中的應用教材。“商務英語函電”是2008年山東省級精品課程,2016年山東省精品資源共享課程。課程出版后,將是國家在線開放課程《外貿基礎-函電與單證》的應用教材。
Scene 1 Work Cognition
Basic Knowledge
Work Background
Section 1 Writing
Basics about E-mails
Section 2 Speaking
Interview for a Job
Section 3 Real Practice
Practical Skills: Register an E-mail Account
Task of Practice: Sending an E-mail
Exercises
Scene 2 Getting Customers
Basic Knowledge
Work Background
Section 1 Writing
Establishing Business Relationships
Invitation to Trade Fairs
Sales Promotion
Section 2 Speaking
Invitation to Canton Fair
Section 3 Real Practice
Practical Skills: How to Search Buyers on Alibaba?
Task of Practice: Search Buyers on Alibaba.com by Keywords
Exercises
Scene 3 Talking about the Price
Basic Knowledge
Work Background
Section 1 Writing
General Inquiry
Specific Inquiry
Offer
Counter Offer
Counter-counter Offer
Acceptance and Order
Section 2 Speaking
Talking Price of QQ Kite
Section 3 Real Practice
Practical Skills: How to Post New Product on Alibaba.com?
Task of Practice: Make Offers Based on FOB, CFR, CIF Terms
Exercises
Scene 4 Talking about the Payment
Basic Knowledge
Work Background
Section 1 Writing
Urging Establishment of L/C
Amendments to the L/C
Extension of L/C
Section 2 Speaking
Talking about the Payment
Section 3 Real Practice
Practical Skills: Work Steps of the L/C
Task of Practice: Check the L/C against Risks
Exercises
Scene 5 Talking about the Shipment
Basic Knowledge
Work Background
Section 1 Writing
Mode of Transportation
Date of Shipment
Asking to Allow Partial Shipment
Section 2 Speaking
Talking about Shipment
Section 3 Real Practice
Practical Skills: Work Steps in Shipment Period
Task of Practice: Prepare a Bill of Lading
Exercises
Scene 6 Talking about the Packing
Basic Knowledge
Work Background
Section 1 Writing
About the Way of Packing
Packing of Powder Goods
Packing of Fragile Goods
Section 2 Speaking
Talking about the Silk Garment Packing
Section 3 Real Practice
Practical Skills: Online Calling Tool: Skype
Task of Practice: Prepare a Packing List
Exercises
Scene 7 Talking about the Insurance
Basic Knowledge
Work Background
Section 1 Writing
Asking for FPA Insurance
Asking for All Risks and War Risks
Asking for Amendment to Insurance Term in the L/C
Section 2 Speaking
Talking about Insurance
Section 3 Real Practice
Practical Skills: Get Clients from Google Pictures
Task of Practice: Prepare an Insurance Policy
Exercises
Scene 8 Signing the Contract
Basic Knowledge
Work Background
Section 1 Writing
Drafting the Contract
Reply to Drafting the Contract
Section 2 Speaking
Signing the Contract
Section 3 Sample Contract
Section 4 Real Practice
Practical Skills: B2B Websites Introduction
Task of Practice: Draft and Amend the Contract
Exercises
Scene 9 Talking about Claims
Basic Knowledge
Work Background
Section 1 Writing
Claim for Bad Quality
Claim for Short Weight Delivery
Claim for Bad Packing
Section 2 Speaking
Talking about Claims
Section 3 Real Practice
Practical Skills: Understand the Trade Steps
Task of Practice: Analyze the Case of Claim
Exercises
Key to Exercises
References