Chapter 1 Global Context of Business
  Part A Theoretical Knowledge
    Text 1 International Business
    Text 2 Importance of International Business Education
  Part B Topic-based Reading
    Text 3 The State of Globalization in 2021
    Text 4 Implementing Inclusive Policies Across a Global Organization
Chapter 2 Global Business Entry Strategies
  Part A Theoretical Knowledge
    Text 1 International Business Operations
    Text 2 Risks of International Business Entry
  Part B Topic-based Reading
    Text 3 Will Covid-19 Have a Lasting Impact on Globalization?
    Text 4 We Can’t Undo Globalization, But We Can Improve It
Chapter 3 Business Organizations
  Part A Theoretical Knowledge
    Text 1 Organizational Structure
    Text 2 International Organizations
  Part B Topic-based Reading
    Text 3 How to Successfully Scale a Flat Organization
    Text 4 How Midsize Companies Can Adapt to Changing Demand
Chapter 4 Managing the Business
  Part A Theoretical Knowledge
    Text 1 Management Theories
    Text 2 Concepts Related to Business Management
  Part B Topic-based Reading
    Text 3 Research: Adding Women to the C-Suite Changes-How Companies Think
    Text 4 Want to Be a Better Manager? Get a Protégé
Chapter 5 Organizational Behavior and Motivation
  Part A Theoretical Knowledge
    Text 1 Organizational Behavior
    Text 2 Motivation
  Part B Topic-based Reading
    Text 3 How to Keep Your Team Motivated, Remotely
    Text 4 When Empowering Employees Works, and When It Doesn't
Chapter 6 International Marketing Management
  Part A Theoretical Knowledge
    Text 1 Marketing Environment Analytical Frameworks
    Text 2 Marketing Strategy Tools
  Part B Topic-based Reading
    Text 3 The Secret to Becoming a Market Leader
    Text 4 Advertisers, Skip the Platitudes in 2021
Chapter 7 Marketing Strategies
  Part A Theoretical Knowledge
    Text 1 Target Market
    Text 2 Market Segmentation
  Part B Topic-based Reading
    Text 3 Will Movie Theaters Survive When Audiences Can Stream New Releases?
    Text 4 How to Market a Product When Your Buyer Isn’t Your User
Chapter 8 Strategic Management
  Part A Theoretical Knowledge
    Text 1 Strategy and Strategic Planning
    Text 2 Strategy Statement and Corporate Strategies
  Part B Topic-based Reading
    Text 3 When Should You Collaborate with the Competition?
    Text 4 How Global Brands Can Respond to Local Competitors
Chapter 9 Leadership and Decision Making
  Part A Theoretical Knowledge
    Text 1 Leadership Theories
    Text 2 Leadership Differences
  Part B Topic-based Reading
    Text 3 The Key to Inclusive Leadership
    Text 4 Compassionate Leadership Is Necessary — but Not Sufficient
Chapter 10 Human Resource Management
  Part A Theoretical Knowledge
    Text 1 Human Resource Management
    Text 2 Job Design
  Part B Topic-based Reading
    Text 3 Maternity Leave Isn’t Enough to Retain New Moms
    Text 4 What Your Future Employees Want Most