Module 1 Services Before an Exhibition
  Unit 1 Promoting an Exhibition 推廣展會
    Task 1 Introducing an Exhibition
    Task 2 Inviting to an Exhibition
    Task 3 Enquiring About an Exhibition
    Task 4 Choosing an Exhibition
  Unit 2 Making Exhibiting Arrangements 安排參展
    Task 1 Booking a Stand
    Task 2 Arranging Shipping
    Task 3 Handling Insurance
    Task 4 Making Travel Arrangements
  Unit 3 Moving in an Exhibition 進駐展館
    Task 1 Moving to Cloud Exhibition
    Task 2 Building the Booth
    Task 3 Decorating the Booth
    Task 4 Training Booth Staff
Module 2 Services at an Exhibition
  Unit 4 Receiving Clients 接待客戶
    Task 1 Receiving Customers at a Booth
    Task 2 Socializing with Clients
    Task 3 Going Sightseeing with Clients
  Unit 5 Presenting Products 推介產品
    Task 1 Planning Live Streaming Marketing
    Task 2 Presenting Products
    Task 3 Talking with Visitors About New Products
    Task 4 Learning to Make a Sales Presentation Effectively
  Unit 6 Negotiating Business 洽談業務
    Task 1 Negotiating About Price and Commission
    Task 2 Negotiating About Payment
    Task 3 Negotiating About Shipment
    Task 4 Negotiating About Packing and Insurance
  Unit 7 Signing a Contract 簽訂合同
    Task 1 Drawing up a Contract
    Task 2 Amending a Contract
    Task 3 Signing a Contract
Module 3 Services After an Exhibition
  Unit 8 Following up Business 跟進業務
    Task 1 Learning Exhibition Follow-up Strategy
    Task 2 Planning After-show Marketing Activities
    Task 3 Following up Sales Orders & Prospects
  Unit 9 Analyzing Exhibition Results 分析會展成效
    Task 1 Measuring the Success of an Exhibition
    Task 2 Reporting Exhibition Results
    Task 3 Writing Reports on Exhibition Results
Key to the Activities
  Unit 1 Promoting an Exhibition 推廣展會
  Unit 2 Making Exhibiting Arrangements 安排參展
  Unit 3 Moving in an Exhibition 進駐展館
  Unit 4 Receiving Clients 接待客戶
  Unit 5 Presenting Products 推介產品
  Unit 6 Negotiating Business 洽談業務
  Unit 7 Signing a Contract 簽訂合同
  Unit 8 Following up Business 跟進業務
  Unit 9 Analyzing Exhibition Results 分析會展成效
Appendices
  Appendix 1 附錄1 常用外貿專業術語縮略詞
  Appendix 2 附錄2 國際展覽專業術語
  Appendix 3 附錄3 部分展覽專業網站
References 參考文獻