本書從國際商務談判的實戰性出發,理論和實務并舉,知識性和普及性并重,根據國際商務談判的規律,全景式地介紹了國際商務談判從準備、組織到談判技巧、戰略及戰術的相關知識。突出了跨文化方面的相關內容和對談判人才的個性化培養的知識介紹。
Part I An Overview of International Business Negotiation
Chapter 1 Introduction to International Business Negotiation
Chapter 2 Preparation for Negotiation
Chapter 3 The Negotiation Process
Chapter 4 Closing Negotiation and Relevant Contract
Part II Negotiation Mechanism
Chapter 5 Strategies and Tactics
Chapter 6 Game Theory Perspective
Chapter 7 Obstacles and Risks
Part III Practical Negotiation and Self-development
Chapter 8 Being a Good Negotiator
Chapter 9 Negotiation in Different Business Fields
Chapter 10 Different Cultures and Business Negotiation
Deep Reading
Final Test