本書包括商務禮儀篇、商務社交篇、商務禮儀應用篇三大板塊,每個板塊又包含若干章節。本書由30章構成,涵蓋了國際商務交際活動禮儀的方方面面,內容豐富多彩,文字流暢,信息量充足,語言難度適中。書中既提供了大量基礎商務禮儀和社交禮儀的內容,也有應用性很強的商務交際中的實戰技巧內容,能滿足不同層次、不同用途使用者的需要。
Part A Essentials of Business Etiquette
商務禮儀基礎篇
Unit One Posture Etiquette 儀態禮儀
Unit Two Dressing Etiquette 著裝禮儀
Unit Three Makeup Etiquette 化妝禮儀
Unit Four Meeting and Greeting Etiquette 會面禮儀
Unit Five Handshaking or Kissing Etiquette 握手或親吻禮儀
Unit Six Business Card Etiquette 名片發送禮儀
Unit Seven Conversation Etiquette 談吐禮儀
Unit Eight Reception and Entertaining Etiquette 接待禮儀
Unit Nine Dining Etiquette 用餐禮儀
Unit Ten Farewell Etiquette 道別禮儀
Part B Social Etiquette in Business
商務禮儀社交篇
Unit Eleven Information Asking Etiquette 詢問禮儀
Unit Twelve Communications Etiquette 溝通禮儀
Unit Thirteen Job-Hunting Etiquette 求職禮儀
Unit Fourteen Interview Etiquette 面試禮儀
Unit Fifteen Visiting Etiquette 拜訪禮儀
Unit Sixteen Appointment Etiquette 邀約禮儀
Unit Seventeen Festival and Holiday Etiquette 節假日禮儀
Unit Eighteen Gift Giving and Receiving Etiquette 送禮與受禮禮儀
Unit Nineteen Accepting and Declining Etiquette 接受與婉拒禮儀
Unit Twenty Netiquette 網絡禮儀
Part C Practice in Business Etiquette
商務禮儀應用篇
Unit Twenty-One Business Trip Etiquette 商務旅行禮儀
Unit Twenty-Two Trade Show Etiquette 會展禮儀
Unit Twenty-Three Sales Promotion Etiquette 推銷禮儀
Unit Twenty-Four Negotiation Etiquette 談判禮儀
Unit Twenty-Five Business Meeting Etiquette 商務會議禮儀
Unit Twenty-Six Ceremony Etiquette 儀式禮儀
Unit Twenty-Seven Service Etiquette 服務禮儀
Unit Twenty-Eight Etiquette for Complaints 投訴禮儀
Unit Twenty-Nine Intercultural Etiquette 跨文化禮儀
Unit Thirty Etiquette Taboos 禮儀禁忌
References
Key to the Exercises